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Justine Farrell Headshot

Justine Farrell, PhD

As a dedicated marketing scholar, I specialize in digital marketing education and expert analysis of marketplace dynamics. My research focuses on understanding consumer populations and their behaviors in the ever-evolving digital landscape. With a passion for teaching and a commitment to advancing knowledge in the field, I strive to empower others with the insights needed to navigate the complexities of modern marketing.

All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

— William Bernbach
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Expert Work

A qualitative and experimental design trained researcher with a passion for consumer advocacy and understanding decision making. Experienced expert on digital marketing, social media, advertising, and consumerism.
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Teaching

Experientially minded professor, bridging the divide between the classroom and real world. Courses rooted in experiential education and direct skill development for a dynamic marketing landscape.  
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Passions & Purpose

Helping people achieve their potential while understanding the world around them. Making the world a better place. Start every day with a warm cup of black coffee. 

In the news

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Visit

Knauss School of Business

University of San Diego 

Olin Hall 304

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© 2023 by JUSTINE FARRELL, Ph.D.

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