Let's Work Together
Research is where my curiosity meets purpose. I’m fascinated by the ways consumers navigate the marketplace—especially as digital technologies reshape how we connect, communicate, and make decisions. My work explores everything from social media and influencer marketing to addiction, mental wellness, and advertising, with over 25 peer-reviewed publications contributing to these conversations.
​
Beyond publishing, I’m passionate about bringing research to life through partnerships with industry—whether that’s serving as an expert witness, delivering dynamic talks, or collaborating on strategic consulting projects that turn insights into action.
Expert Witness Work & Speaking Engagements
As a marketing scholar and consumer behavior expert, I specialize in translating complex research into clear, compelling insights for courts, classrooms, and conference rooms alike. Whether serving as an expert witness or delivering a keynote, my work bridges the gap between academic knowledge and real-world impact.
I offer expert witness services rooted in experience with strategy consulting, report writing, and deposition preparation. My areas of expertise include:
​
-
Social Media, Influencer Marketing, Digital Advertising, and Digital Marketing
-
Consumer Behavior, Decision Making, and Consumer-Marketplace Dynamics
-
Mental Illness and the Marketplace
-
Advertising Disclosures and Their Influence on Consumer Perception​
In addition, I regularly speak to both academic and industry audiences about how consumers think, feel, and make decisions in today’s complex marketplace. I’ve led tailored workshops, small-group discussions, and keynote presentations on topics such as mental health and marketing, digital consumerism, and the power and responsibility of modern advertising.
​
If you’re looking for a thoughtful, engaging voice to clarify consumer insights or inspire your audience, I’d love to connect and explore how we can collaborate.​
Small Business Mentorship
I love working with small businesses to help them feel empowered and in control of their marketing. Whether you’re just getting started or looking to level up, I’m here to support you in meaningful, practical ways—like setting up your Google Business listing, launching paid advertising campaigns on Google or social media, or simply brainstorming creative strategies to reach new customers.
​
From platform setup to campaign optimization, I focus on making marketing feel approachable and aligned with your goals. My role is to be your partner and guide—helping you build confidence, understand your options, and take ownership of your marketing journey so you can grow your business on your terms.
Visit
Knauss School of Business
University of San Diego
Olin Hall 304
Follow
Marketing Dept Official Page
Personal LinkedIn Page