Digital Marketing Competition: Students compete in groups of 4 to create a digital marketing strategy for a designated client.

• Groups in Fall '23 won 1st place in the Graduate division!

Case study analyses via Harvard Business Publishing:

• Google: Targeting the Health Care Market with Fitbit

• Digital Transformation at The Washington Post: Innovating for the Next Generation

• LinkedIn: Selling Zoom on a Digital Marketing Strategy

• Nike: Tiptoeing into the Metaverse 

Google Paid Search Development: $2,000 spent to market the University of San Diego